${[
['01','Visible Activity Recognition','Names the primary business first — prevents surface blindness and anchoring on the headline output.','Detection','#4a90d9'],
['02','Secondary Output Mapping','Lists everything produced alongside the main activity — materials, friction, support, regulatory exposure.','Detection','#4a90d9'],
['03','Burden Identification','Filters for recurring pain — cost, delay, fatigue, risk, or trust loss that compounds over time.','Detection','#4a90d9'],
['04','Structural Scale Test','Assesses recurrence, volume, spread, persistence. Small issue vs structural burden requiring dedicated response.','Detection','#4a90d9'],
['05','Reclassification','Renames the burden analytically. Waste→feedstock. Complaints→intelligence. Naming changes what becomes thinkable.','Reclassification','#c9a227'],
['06','Dual-Ledger Economics','Maps where the burden appears as cost AND where it appears as income for someone else right now.','Value Logic','#1d9e75'],
['07','Control-Point Mapping','Locates where aggregation, routing, or switching cost creates durable leverage — not just where the pain is.','Value Logic','#1d9e75'],
['08','First-Order Opportunity','The simplest viable intervention. Minimum structure. Start here — not at scale.','Value Logic','#1d9e75'],
['09','Second-Order Value','What becomes visible ONLY after the flow is organised — data patterns, pricing leverage, ecosystem position.','Value Logic','#1d9e75'],
['10','Legal Admissibility','Is it allowed? Ownership, licensing, privacy, environmental, labour — RED gate stops immediately.','Responsibility','#e05252'],
['11','Ethical & Trust Review','Legality ≠ defensibility. Tests opacity, weak consent, unfair risk transfer. Front-page test applied.','Responsibility','#e05252'],
['12','Technical Feasibility','Does it work under REAL conditions — not ideal? Infrastructure, integration, data quality assessed.','Feasibility','#9b59b6'],
['13','Economic Viability','Setup cost, operating cost, payback, willingness to pay, alternatives. Analytical ≠ economic viability.','Feasibility','#9b59b6'],
['14','Operational Implementability','Can real people run this with what they actually have? What breaks first in practice?','Feasibility','#9b59b6'],
['15','Governance & Decision Rights','Owners, metrics, escalation paths, stop conditions. Turns framework into a decision system.','Governance','#3498db'],
].map(([num,name,desc,family,color]) => `
${num}
${name}
${desc}
${family}
`).join('')}
${[
['🔄','Burden Recurrence','How structurally embedded is this pain? One-time vs constant.'],
['📐','Scale Significance','Large enough to justify a dedicated response?'],
['⚓','Control-Point Access','Can we own a durable interface or leverage point?'],
['🎯','First-Order Clarity','Is the immediate intervention obvious and buildable?'],
['⬡','Second-Order Value','Is additional upside credible after solving first problem?'],
['⚙️','Technical Feasibility','Can it actually work reliably under real conditions?'],
['💰','Economic Viability','Do the unit economics hold? Is the payback real?'],
['🏗️','Operational Feasibility','Can real people run this with what they actually have?'],
['🏛️','Governance Readiness','Clear owners, review cadence, stop conditions defined?'],
].map(([icon,name,desc],i) => `
`).join('')}
Research & Intellectual Foundation
~850 pages · 6 frameworks
${[
['Business Model Theory','Teece, D.J. (2010) — Business Models, Business Strategy and Innovation','Value creation vs capture · Business model architecture · Long Range Planning Journal','~32 pages · Core framework','#4a90d9'],
['Activity Systems','Zott & Amit — Business Model Design: An Activity System Perspective','Interconnectedness of activities · Design themes · Strategic advantage structure','~18 pages · Value architecture','#1d9e75'],
['Due Diligence','OECD (2018) — Due Diligence Guidance for Responsible Business Conduct','Adverse impact logic · Materiality thresholds · Stakeholder responsibility mapping','~102 pages · Responsibility layer','#c9a227'],
['Risk Governance','NIST AI Risk Management Framework (AI RMF 1.0, 2023)','Govern-Map-Measure-Manage · Contextual risk assessment · Governance architecture','~64 pages · Governance layer','#9b59b6'],
['Strategy Theory','Casadesus-Masanell & Ricart — From Strategy to Business Models and Tactics','Strategy-model-tactics distinction · Virtuous cycles · HBR publication','~24 pages · Strategic layer','#e05252'],
['Resource Recovery','World Bank · EPA · DOE — Wastewater, Industrial Reuse & Produced Water Research','Reclassification analogies · Treatment economics · Burden-to-resource conversion logic','~610 pages combined · Analogy layer','#3498db'],
].map(([type,title,scope,pages,color]) => `
${type}
${title}
${scope}
${pages}
`).join('')}
The Third Brain synthesises these frameworks into a single unified decision architecture.
No single framework alone produces the output — the intelligence comes from their integration.
Every analysis runs all 15 layers. Every time. Nothing is skipped.